Product content syndication
Show More, Sell More
We help brands shorten the sales cycle by syndicating product content directly to the websites of their dealers and retailers. Thousands of products, pages and posts — refreshed every week, automatically.
- Brands in syndication
-
353
Brands in syndication
- URLs of content
-
26,543
URLs of content
- Product pages
-
22,033
Product pages
- Connected dealer sites
-
350+
Connected dealer sites
The weekly sync
Every week, your website updates itself
Brands change prices, retire models, launch lines and publish new content constantly. Syndified watches all of it, curates it, and pushes the changes to your site once a week — while you are closed.
-
01
Brands publish
Manufacturers update specs, imagery, documents and copy in their own systems, at their own pace.
-
02
We curate
We normalise the data, optimise it for search and conversion, and vet every page for accessibility.
-
03
We sync weekly
Once a week the changes are delivered to every connected site. No queue to approve, no button to press.
-
04
Your site is current
Monday morning your catalogue matches the manufacturer’s. It stays that way, week after week.
You do nothing
That is the entire dealer workflow. There is no step five.
- Product pages
- 22,033 Product pages
- Rich web pages
- 4,228 Rich web pages
- Brands in syndication
- 353 Brands in syndication
- Connected dealer sites
- 350 Connected dealer sites
Brand directory
353 brands already in syndication
From hot tubs to chainsaws to billiards tables. If your dealers sell it, chances are we already carry it.
Two sides of the same pipe
Whichever end you are on, the work disappears
Dealers get content they never have to maintain. Brands get shelf space they never have to chase.
Fill your site with content you do not have to write
Install our WordPress plugin and tell your dedicated Syndified representative which brands you carry. They do the rest: hundreds of product pages, spec sheets and articles on your site, updated weekly, forever.
- Hundreds of indexable pages, live in days
- Updated every week with zero effort
- Accessibility-vetted and mobile-ready
Land on every dealer site, exactly as you intended
Your content reaches hundreds of dealer websites without asking a single dealer to do development work. Your messaging stays consistent and your catalogue stays current.
- One feed, hundreds of dealer domains
- No out-of-date or misrepresented products
- Dealers adopt it because it costs them nothing
The difference
The same product, on two dealer websites
One dealer wrote their own product page. The other switched on Syndified. Drag to compare.
With Syndified
- Full gallery, documents and specifications
- Matches the manufacturer, every week
- Dozens of keyword-rich pages per brand
Typical dealer page
- One photo, two lines of copy
- Specs missing or years out of date
- Nothing for search engines to index
Search
The honest version of SEO
Dealers get sold a lot of SEO that does not work. The part that does work is unglamorous: have more depth, more accuracy and more freshness than the site next door.
Depth
Every brand we add to your site adds dozens to hundreds of genuinely useful, indexable URLs to your domain.
Freshness
Search engines reward sites that change. Yours changes every week without you lifting a finger.
Intent
Shoppers researching a specific model find your page instead of the manufacturer’s — and you keep the lead.
Industries
Built for considered purchases
We focus on categories where buyers research for weeks and the product line is deep, complex and always changing.
Backyard US
Hot tubs, swim spas, pools, grills, water care and everything that turns a garden into somewhere people want to be. Deep product lines, long research cycles, constant seasonal change.
Learn more
Home-Life US
Fireplaces, saunas and game rooms. Considered purchases where buyers compare models for weeks and specifications genuinely matter.
Learn more
Machinery US
Construction and environmental equipment. Product lines that are complex, deep and technical — exactly the kind that thin dealer pages fail to sell.
Learn more
Gardening Machines NL/BE/LUX
Chainsaws, trimmers, blowers and mowers across the Netherlands, Belgium and Luxembourg — including our STIHL Online Showroom programme.
Learn more
Agriculture NL/BE
Animal feed, equine care and agricultural products for dealers across the Netherlands and Belgium.
Learn more
Medical US
Therapeutic and wellness devices, where content has to respect clearances and claims. We are building this catalogue with compliance in mind from the start.
Wearables US
Connected and wearable devices. Early days — tell us what you make.
Partnerships
Brands and distributors that syndicate with us
Programmes we run directly with manufacturers and distributors, covering their full dealer and retailer network.
STIHL
NL · BE · LUX · FRThe STIHL Online Showroom lets STIHL dealers show the full product range on their own website, synced from a central content database and vetted for accessibility — without the dealer maintaining any of it.
Learn more
HH Garden
NL · BE · LUXHH Garden, the specialist in garden, park and agricultural machinery, distributes Sunseeker Elite, Iseki, Ferris and Walker. We syndicate those brands’ content to the dealers who sell them.
Learn more
Watkins Wellness
USHot Spring Spas, Caldera Spas and Endless Pools content syndicated across the Watkins Wellness dealer network, keeping hundreds of dealer sites aligned with the manufacturer.
Learn more
Sauna360
US · EUSauna360 is the distributor for Finnleo Saunas, Tylö Saunas and Helo Saunas. We deliver all three brands’ content to specialist dealers across North America and Europe.
Learn more
BEMER Group
US · EUBEMER distributor and representative websites kept consistent and compliant, with content that respects the regulatory constraints of the category.
Learn more
Questions
The things people ask first
How often does content actually update?
Once a week. Every connected site receives the week’s changes on the same schedule — new products, updated specs, retired models, fresh articles. You do not approve anything or press anything.
Do I need to rebuild my website?
No. If you run WordPress, you install our plugin on the site you already have, tell us which brands you carry, and we set them up for you. Most dealers are live within a couple of days.
Will this create duplicate content problems?
Content is curated and structured per dealer rather than copied verbatim across the network, and every page is built to be indexable in its own right. Depth and freshness are the point.
Do I have to sell online?
Not at all. The content is e-commerce ready if you want it, but most dealers use it purely as a showroom that generates enquiries and walk-ins.
What if I carry a brand you do not have?
Tell us. Onboarding a new brand is our other business — we work with the manufacturer directly to bring their catalogue into syndication.
What does it cost?
Pricing depends on how many brands we syndicate to your site and whether you need a plugin, a hosted subdomain or a full site. Request a quote and we will price it properly rather than guess.
Ready to show more?
Tell us which side of the pipe you are on and we will show you what your site could look like next week.