About Syndified
We move product content to where it sells
Manufacturers create outstanding digital content. Dealers need it and cannot maintain it. Syndified is the pipe between the two — curated, optimised, and refreshed every week.
Why this exists
Brands invest enormous sums in photography, copy, specifications and campaigns. Then that work stops at the edge of their own website, while the dealers actually closing the sales show a single photo and a price that is two years old.
Dealers are not being lazy. A dealer is a showroom, a service department and a delivery team. Nobody there has time to rebuild a hundred product pages every time a manufacturer refreshes a line — and no plugin they can buy off the shelf knows what a swim spa is.
So we built the missing piece. We take content from the manufacturer, structure and optimise it properly, and deliver it to every dealer that carries the brand. The dealer does nothing. The brand is represented correctly. Both sell more.
Where we are today
- Brands in syndication
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353
Brands in syndication
- URLs of content
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26,556
URLs of content
- Product pages
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22,045
Product pages
- Connected dealer sites
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350+
Connected dealer sites
How we work
Three jobs, done continuously
Creation
We work with brands to produce and collect the content their dealers need — and to fill the gaps where it does not exist yet.
Curation
We structure, enrich and optimise it for discovery and conversion, then vet it for accessibility.
Delivery
We push it to dealer domains on a weekly cycle, so every connected site stays current without anyone touching it.
How we think about it
A few things we believe
Dealers should do nothing
Any system that requires ongoing dealer effort will fail. Adoption is a design constraint, not a sales problem.
Depth beats tricks
There is no clever shortcut to search performance. There is a lot of accurate, current, useful content.
Accessibility is not optional
Content we deliver becomes the dealer’s legal responsibility. We vet it so it is an asset rather than a liability.
Consistency protects brands
A misrepresented product damages a brand quietly. Removing retyping removes the problem.
Work with us
Whether you are a dealer who wants a better website or a brand that wants its network aligned, the conversation starts the same way.