How it works
From the manufacturer’s system to your domain
Four stages, running continuously. Only one of them involves you, and only once.
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01
Create
Brands publish their content
Manufacturers maintain their products where they always have — a PIM, a DAM, spreadsheets, or their own website. Nothing about their internal process has to change for syndication to work.
- Any source format
- No new systems to adopt
- Brands keep full control of the source of truth
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02
Curate
We make it fit for the open web
Raw manufacturer data is rarely ready to publish. We normalise specifications, structure variants, write and edit where content is thin, optimise for search intent, and vet every page for accessibility compliance.
- Normalised specifications
- Search and conversion optimisation
- Accessibility vetted before delivery
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03
Sync
Once a week, everything moves
On a weekly cycle, every change since the last sync is delivered to every connected dealer site — new models, corrected specifications, retired products, new articles and promotions. There is no approval queue and no dealer action.
- Weekly cadence, every connected site
- Additions, changes and retirements
- No dealer approval step
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04
Appear
It lands on your own domain
Content publishes under your domain, in your theme, as pages search engines can index and customers can find. You keep the traffic, the leads and the relationship.
- Your domain, your branding
- Indexable, structured pages
- You keep the lead
Under the bonnet
Details that matter
Nothing overwrites your work
Syndicated content lives alongside the pages you wrote. Your own content is never touched by a sync.
Removals are handled properly
When a product is discontinued, its page is retired cleanly rather than left to rot or dumped into a 404.
It matches your theme
Content inherits your site’s typography and colours so it reads as part of your website, not an embedded widget.
It works without e-commerce
Every page is ready to sell online if you want that, and works perfectly as a showroom if you do not.
See it running
The fastest way to understand syndication is to look at a live dealer site using it.